EXACTLY. It’s a better series than it would be if it were just John talking about random stuff without the video game/managerial backdrop, because we’ve got this weird FIFA fanfic going on.
What I find interesting is that it’s not just IRL John’s intentional narrative that dictates what happens, so it’s not quite his fanfic alone. Unexpected moments resulting from FIFA glitches and fan suggestions can influence events—for instance, Ricardo “Bunsen” Berna’s relationship with Susan back with the FIFA 11 Swoodilypoopers. Fan input in the comments and the forum helps determine names, cheers, and background stories. John’s poor skills sometimes result in him blaming the players and later selling them. The names of certain players results in him playing them more often. And an incorrectly-labeled kit, awkwardly intimate celebrations, and a well-timed injury (resulting, again, from FIFA 11) may have inspired IRL John to make the Johns a gay couple.
Not to mention that the world of John-Plays-FIFA has inspired like, really good fan-fics and fan art (and fan blogs).
Books belong to their readers Videos belong to their viewers, as excellently demonstrated through this surreal fandom.
Here’s a Bald John gif: